In today’s fast-moving and rapidly evolving business sectors, it has become very important for businesses to maintain good cordial relationships with their customers. One sector that highly interacts with customers is the hospitality sector. The hospitality sector comes into contact with customers daily. As there are many competitors in the hospitality sector, it has become important for hotel businesses to integrate the best CRM software in Dubai to maintain guest loyalty.
In this blog, you will be enlightened on why the hotel CRM should be implemented, and what are the 5 ways that hotels can use CRM software to boost guest loyalty and repeat bookings.
What is Hotel CRM Software?
A hotel CRM software is a tool that is used by the hospitality industry to handle and manage guest relationships by centralising and organising the guest details such as the contact information, preferences and the booking history. This helps the hotels in improving their customer service by customising the services given to each customer, and it also helps in increasing the revenue through targeted marketing and loyalty programs.
The Top 5 ways Hotels can use CRM Software
The hotel industry can use CRM software to boost guest loyalty and repeat bookings in the following way:
- Gathering Personalised Experiences with Ease:
The hotel CRM tool can help hotels in Dubai boost their guest loyalty and repeat bookings by collecting and storing the guest information, like their contact details, the preferences they had asked for, the room they preferred staying in, etc.
The CRM integration with the hotel’s internal software will help them in creating a strong customer database, which will help them in personalising the offers and also in offering guest loyalty programs. This will help them in repeating their bookings from the same guest for a longer period of time.
- Automating and Enhancing Loyalty Programs:
The Hotel CRM can help hotels in Dubai retain their customers through guest loyalty programs. The CRM for hotels in Dubai will help the hoteliers in creating and personalising all the guest loyalty program conversations, which will attract the customer towards rebooking their stay with the same hotel.
The integrated CRM software helps in centralising all guest data, their past stays, spending patterns and the individual preferences in one place. This leads to the creation of loyalty programs, instantaneous rewards and benefits, targeted promotions and upgrades and also easing the workload for staff.
- Streamlining Communication Through Integrated Channels
One of the major factors for a hotel business in Dubai is to keep a continuous contact with its present and former customers through omnichannel communication. The feedback of a customer is very important for hotels to improve their guest loyalty and repeat bookings.
The hotel CRM software can integrate with the various communication channels like SMS, WhatsApp, email, social media and even in-app messaging into one centralised communication centre. This helps the hotel staff to access the information about a particular guest and send them centralised offers and loyalty programs. When a guest raises a query or request for a special service, the hotel CRM quickly helps the staff at the front desk or reception to solve it immediately.
- Leveraging Guest Feedback for Continuous Improvement:
The Hotel CRM helps businesses in collecting and storing all the customer feedback on one dashboard. The customers in Dubai leave their feedback on various platforms like social media, online reviews on Google or third-party apps.
The hotel CRM combines all of this feedback in a single database and helps the hotel assess the customer satisfaction level and the overall ratings. In case there s a negative review recorded in the system, it sends triggers to the management for them to reach out to the customer directly and solve the issue.
- Building Lasting Relationships Beyond Check-Out:
The hotel CRM helps in maintaining guest loyalty far beyond the duration of a single stay. The main goals of hotels in Dubai are to maintain a healthy relationship even after the single stay or visit of the customer. Therefore, they use the CRM tool to have a continuous relationship with the customer by sending them newsletters, invitations to exclusive events or by sending them personalised offers. The hotels can also use the CRM tool to organise an event for the former guests by sending them attractive invites and sending them customised offers and discount codes.
Advantages of Using Hotel CRM in Dubai
The advantages of using hotel CRM tools in Dubai are:
- The hotels in Dubai get a consolidated sheet or database which has information about all the customers in detail and helps the hotels in Dubai to send and know about the customers’ preferences before the customer interacts with the staff.
- The hotel CRM integrates with the internal software of the hotel’s systems and helps in saving all the small details like contact information, phone number, feedback, etc, and to keep having continuous communication with the customers.
- The hotels in Dubai can make use of the hotel CRM to maintain a cordial relationship with the customers and also help them in addressing any issues faced by their customers.
- Once the CRM tool is integrated with the hotel systems, the work of the staff is reduced because this tool keeps working continuously in the background, solving immediate queries of the customers, booking rooms for them, and storing all the information on a single dashboard.
Conclusion
In a comprehensive end to this blog, Hotel CRM software is described as a tool in Dubai, which helps the hotel industry to boost its guest loyalty and repeat bookings. The hotels in Dubai can do this by storing all the minute details of the customers in one place and customising the service according to the preferences of the customer.
DoInsights is one of the leading CRM software providers in Dubai, which helps in storing all the information of the customer in a single dashboard. So if you are looking for CRM software in Dubai, contact DoInsights today and start with your 14-day free trial!
